![]() ![]() That’s just stuff I think a lot of publishers have access to but not to the scale that the platforms have access to.” “We see a lot more questions about audience data, segmentation opportunities, targeting opportunities. “Something we’re exploring is those kinds of data relationships and just getting as much data as possible to our buyers. And it certainly feels that we’re tight.” It doesn’t feel existential, but it certainly feels hard. It’s so many of these macroeconomic things that just keep knocking you off. Things seem okay, and then there’s the bank collapse. Overall it’s going to be a rough three or four quarters. “We’re still going up, but it’s more effort to do so. We’re still going up, but the frothiness of the whole thing is gone.” We’re going from this sort of feast to - I wouldn’t say it’s famine, but definitely the salad days are over. People that weren’t sure have to be reassured. People that used to be in the space are pulling back. My stuff is mostly podcasting, and so we’ve been on a run. ![]() Our Q1 has been higher than we expected it to be.” The banking crisis could mess that whole thing up.” But March gives us a slight bit of optimism that we might start to see some more favorable year-on-year metrics. “We saw a flattening-out in March, which was a very welcome sign because the last nine months have been brutal, comparing on a year-on-year basis. Kayleigh Barber, Sara Guaglione and Tim Peterson The discussions were conducted under Chatham House rules so Digiday could share what was said while maintaining the executives’ anonymity. And while Q1 ad revenue, sales cycles and payment windows appeared to be equally bad across the media industry, bright spots arose around consumer revenue streams, new tech experimentation and traffic patterns.Īt the Digiday Publishing Summit, held in Vail, Colorado, from March 27 through 29, publishing executives worked together to figure out how to get through this economic downturn in closed-door sessions. The Messenger shutters Grid News, publishers brace for a compensation fight and moreĪfter a bleak start to 2023, publishers were ready to convene to compare notes to see just how bad their advertising businesses have been fairing over the past couple of quarters.This week’s Media Briefing uncovers some top takeaways from the Digiday Publishing Summit, which took place in Vail, Colorado earlier this week. This article is part of Digiday’s coverage of its Digiday Publishing Summit. ![]()
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